Gravenhurst Seeks New Businesses to Fill Consumer “Gaps”

Posted on Tuesday July 10, 2018


July 10, 2018



Gravenhurst Seeks New Businesses to Fill Consumer “Gaps”

Economic Development Shares ‘Retail Gap’ Analysis


Gravenhurst, ON – Do you remember participating in the Shopping Bags Survey last Fall? Were you wondering what all the information you provided was used for? The Town of Gravenhurst has released its newly developed Retail Mix and Gap analysis.  The final report was developed by staff over the last six months, using information and feedback obtained through a number of public consultation initiatives such as the surveys, in addition to local and regional statistics and data from various studies and plans.

So what is a retail mix and gap analysis?  This study is a way for municipalities to understand what type of spending is occurring in their communities and what type of spending is being done outside of the municipality.  Using this information, municipalities are able to find where the “gaps” exist within their community when it comes to available products.  Using both local and regional data, a list of sectors that most people leave Gravenhurst  for was created.  This list creates targets for the Town’s economic development team to work on attracting.

It is important to note that there are several factors that affect consumers spending habits.  So, what should Gravenhurst be looking to attract? These were a number of sectors identified:

  • Footwear
  • Women’s, Youth and Men’s Apparel
  • Restaurants
  • Bookstore
  • Specialty Food Service


  • Entertainment
  • Sporting Goods,
  • Home Décor
  • Hobby/Art Supply Store


“Muskoka has a unique marketplace that is fueled by three distinct groups of consumers; residents, second home owners and visitors.  It was important that each of these groups was consulted and considered when looking at the retail gaps in the community.  The unique set of goals and recommendations stemming from this study will allow the Town to work toward creating a great place to shop for everyone,” said Jeff Loney, manager of economic development.

If you have ever considered starting one of these businesses, the economic development team is here to help.  Whether you are looking to make connections to those that provide financing, looking for a commercial space to start your journey or want assistance with a business plan, the Economic Development division is prepared to assist.  The full report and recommendations can be found at  



For further information, please contact:


Jeff Loney, Manager of Economic Development

Town of Gravenhurst  

705-687-3412 Ext. 280