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The creative economy is about a paradigm shift from the industrial age to an age where creativity, knowledge, innovation and access to information drive economic development in a global marketplace. It marks a move away from jobs based on physical activity or repetitive tasks to ones that require analytical skills and judgement. It refers to those who innovate and create new ideas, new technologies and/or creative output. They are called upon to explore the possibilities; to solve problems in their day-to-day work. They are employed in science, engineering, arts, culture, entertainment and knowledge-based professions -management, finance, law, healthcare and education. In short, it is about "people who are paid to think".
It is more about what people actually do than who employs them. The creative economy is industry-agnostic and knows no boundaries; creative occupations cut across all industry sectors as we currently label them, including agriculture and manufacturing.
People in creative occupations are typically autonomous, independent, desire work-life balance, and enjoy recreational, particularly outdoors activities. On their personal time they engage in active pursuits given their relatively sedentary work life. Research shows that where creative people choose to live is as important decision to them as their job, personal finances and choice of spouse or partner. Creative workers are highly mobile; they can choose where to live. People want to live distinctive places with unique characters and identities, history, culture, picturesque landscapes and natural amenities.