Target Sectors - Town of Gravenhurst

film shoot and micro brewery "Creativity, Innovation"

Target Sectors

From its early beginnings of the original McCabe's Landing, the Town of Gravenhurst has been historically grounded by the tourism industry and its related seasonal cottaging life-style.  Today, it is an evolving and growing community full of business successes and an increasing population of year round residents and opportunities.

Our economic development and community goals are outlined in the Gravenhurst Community Strategic Plan.  These goals include attracting new business and investments to the community. 

In 2014, a Target Sector Analysis was completed to help identify key areas of focus which include:

Creative Economy

4 woman doing yoga on paddleboards in gravenurst


Shop owner working behind counter


Woman working on laptop in cafe

Tourism Development

patrons sitting at the counter of Sawdust city brewery tasting beer

These four key areas can be better broken out into specific target sectors:

Arts and Culture

  • Art Galleries, Studios and Workshop
  • Music and Event Venues
  • Film and Production
  • Creative Design (fashion, home, accessories and graphic)


Tourism Attractions and Niche Market Experiences

  • Events
  • Tours and Vacation Packages
  • Accommodations
  • Agri-culinary (artisanal, gourmet food products, organic/local)
  • Specialty Retailers (shoes, apparel, accessories, crafts, art)
  • Health and Wellness (spa, cosmetics, aesthetics, yoga, etc.)


Recreational Adventures

  • Scenic Tours
  • Water and Snow Sports rentals
  • Escape Room
  • Indoor Recreation (climbing, playing, skating, archery)


Small Scale Trade and Manufacturing

  • Metal, Wood, Glass and Textile Working
  • Food Production (Brewery/winery, commercial bakery, butchery)


Professional and Institutional Services

  • Business Incubators
  • Architecture and Engineering
  • Professional Trade (Carpenter, Stone Mason, Electrician)


For More information on target sectors in Gravenhurst contact: Jeff Loney, Manager of Economic at 705-687-3412 Ext. 280 or