December 6, 2016
TOWN INTRODUCES NEW HIGHWAY SIGNAGE
CLEAN, CLEAR AND CONSISTENT BRANDING TO WELCOME TRAVELLERS
GRAVENHURST, ON - You will soon notice something new along highway 11 northbound! The Town of Gravenhurst is set to unveil its new highway signage to travellers making their way into the community. The new welcome sign, approved by the Ministry of Transportation, will provide clean and clear branding of the Town’s logo and adopted colour scheme.
The project is expected to be complete by December 16, and will replace the former sign erected in 2003, which featured the Segwun Steamship encompassing a multi-coloured rainbow. The new sign developed by Roberts Signs and Awnings had originally been part of the 2015 budget but was reallocated to the 2016 infrastructure budget at a cost of approximately $24,000.
Located on the outskirts of Severn Bridge in Muskoka, the new sign features a stacked pattern of locally purchased granite stone with the Town’s logo prominently displayed in the middle and the date of the Town’s establishment, 1887 at the footing. A displayed rock cut helps anchor the signage to its foundation. “The granite rock is such an important feature in our community and uniquely characteristic to Muskoka,” said Andrew Stacey, director of infrastructure services.
“Our plan is to eventually introduce additional Town welcome signage in subsequent years that will greet community members and visitors travelling southbound on highway 11 and entering the community from Muskoka Rd. 169,” said Stacey.
Stacey points out that the Town has been actively involved in updating and introducing new signage to the community. “This year it will be especially evident in the Town’s parks and beaches areas, where Council has committed funding towards improving way finding over the next three years.”
The fate of the old sign is still yet to be determined. “We’ve been asked a lot about the old sign and what we intend to do with it. Our plan will be to reincarnate it into the community at some point, in a new prominent location within the Town,” said Stacey. “The old sign is part of our history and an important symbol to the community and visitors,” Stacey added.
The purpose of highway signage is to identify the community to road users in a manner that is unique and aesthetically pleasing using natural features. The Town of Gravenhurst is confident they have achieved this with the new design and trust it will serve as an important landmark entering the Gateway to Muskoka.
For more information, please contact:
(705) 687-2230 Ext.239