Third Party Advertiser Information - Town of Gravenhurst

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Third Party Advertiser Information

Contacts

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Things you need to know about registering as a Third Party Advertiser:

  • The Municipal Elections Act,1996 now includes rules for third party advertising.
  • A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election.
  • Between May 1 and October 22, 2018 (Election Day), individuals, corporations and trade unions who wish to conduct third party advertising in the Town of Gravenhurst must be registered with the Clerk.
    • The Registration period has now closed. (October 19, 2018 @ 2:00 p.m.)
    • Until the Clerk, or designate, certifies your registration, you may not spend money on your campaign, accept contributions or begin advertising.
  • Advertisements must identify the name of the registered third party advertiser, the municipality where they are registered and contact information.
  • Candidates cannot register as a third party advertiser and cannot direct a third party advertiser.

 Learn more about Third Party Advertising by selecting a topic below.

List of Registered Third Party Advertisers

Name Address Telephone E-mail Date Filed
Muskoka Lakes Association 65 Joseph Street, Upper Unit, Port Carling ON  P0B 1J0 705-765-5723 info@mla.on.ca July 16, 2018
OSSTF District 15 operating as Local Public Educators Box 912, Lindsay ON  K9V 5N3 705-324-0107 info@osstfd15.net October 4, 2018

Overview

Third Party Advertisement

A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot.

Third party advertisements do not include:

  • Advertisements by or under the direction of a candidate

  • Issues-based advertising during the election period (with the exception of advertising that has the purpose of promoting, supporting or opposing a “yes” or “no” answer to a question on the ballot)

  • Advertising that does not cost money to post or broadcast, such as comments made on social media

  • Messages distributed by:

    • an individual to their employees

    • a corporation to its shareholders, directors, members or employees

    • a trade union to its members or employees

Registered Third Parties intending to circulate advertisement for any candidate or the office of the District Chair that will reach clients outside of the Town of Gravenhurst boundaries must register with each of the area municipalities where they intend on delivering their messages to.

Third party advertisers must identify themselves and provide mandatory information on all advertising beginning May 1 until the close of voting on October 22, 2018.

Third party advertisements must contain the following information:

  • Name of the registered third party advertiser

  • Municipality where the third party advertiser is registered

  • Telephone number, mailing address or email address at which the registered third party advertiser may be contacted regarding the advertisement

Registering as a Third Party Advertiser

The Registration period has now closed. (October 19, 2018 @ 2:00 p.m.) View the Registered Third Party Advertisers who have filed in Gravenhurst above.

Campaign Finance Rules Apply to Third Party Advertisers

Campaign finance rules for third party advertisers are similar to the rules for candidates.

  • Third party advertisers have spending limits and there are contribution limits for those wishing to contribute to a third party advertiser.

  • Corporations and trade unions are permitted to make contributions to third party advertisers, but are not permitted to make contributions to candidates.

  • The maximum contribution from a single contributor is $1,200 to a registered third party advertiser and $5,000 to two or more registered third parties advertisers in a municipality.

View the 2018 Third Party Advertisers' Guide to municipal council and school board elections for more info.

View the Certificate of Maximum Campaign Spending Limits for Third Party Advertisers.

Fee for Third Party Advertisers

There is no registration fee for third party advertisers.

Candidate Involvement in Third Party Advertising

Third party advertising must be done independently of candidates, who are not able to direct a third party advertiser.

If a candidate wishes to purchase or direct their own election campaign advertising, they must follow rules and regulations under the Municipal Elections Act and identify themselves on their advertisements.

Guides, Forms and Presentations

This guide prepared by the Ministry of Municipal Affairs provides information to those wishing to register as a third party advertiser for the 2018 municipal elections. The information also applies to any by-elections that may be held during the 2018-2022 council and school board term.

The following are the Forms that are pertinent to your Third Party Campaign:

The following is a resource that was provided by the Ministry of Municipal Affairs during an Information Session in Muskoka:

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